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Ascend NorCal East Bay Networking Mixer

Resiliently Standing Out: Building and Strengthening Your AAPI Brand
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Event Details

Date: Thursday, October 10, 2024

Time: 5:00 PM - 8:00 PM PT

Venue: AssetMark, 1655 Grant St 10TH FLOOR, Concord, CA 94520 (Map)

Admission: Members: $20  I  Non-Members: $40

Attire: Business Casual

Description

Join us at AssetMark in Concord on October 10th to explore how AAPI professionals can build resilient personal brands that not only stand out but also adapt to the ever-changing professional landscape. Learn strategies to overcome challenges, maintain consistency, and leverage your unique identity to create a lasting impact in your industry.

 

Space is limited. Registration is on a first-come, first-served basis.

Agenda

5:00 PM:

Registration Open / Happy Hour and Networking

6:00 PM:

Panel Discussion

7:00 PM:

Happy Hour and Networking

8:00 PM: 

Event Concludes

Speakers

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Katelyn Mew

Managing Director, Advisor Programs

AssetMark

Katelyn Mew is a seasoned leader with over two decades of experience in the financial services industry, specializing in marketing, sales, and product management. Throughout her career, Katelyn has developed deep expertise in global capital markets and crafted innovative strategies that empower businesses and professionals to thrive in competitive, ever-evolving environments. Her leadership has consistently driven success by transforming client experiences, launching groundbreaking products, and revitalizing teams across organizations. Katelyn’s career is marked by her ability to spearhead strategic initiatives that ensure long-term success, particularly in developing and executing robust marketing strategies and driving high-impact sales and engagement programs. Known for her ability to navigate complex regulatory landscapes, competitive markets, and shifting industry trends, Katelyn brings a unique combination of strategic insight and hands-on execution to every role she undertakes. Her proven track record includes leading initiatives that boost market share, enhance brand equity, and improve operational efficiencies across a wide range of corporate and startup environments. She excels at aligning business objectives with innovative strategies, resulting in measurable growth and success for her clients and teams. As a passionate advocate for the Asian Pacific Islander (API) community, Katelyn champions diversity and inclusion in the workplace. She is a dedicated speaker and leader, focused on elevating the voices of underrepresented professionals and helping them build authentic, impactful personal brands. Through her work with Employee Resource Groups and various advocacy platforms, Katelyn fosters environments that promote belonging, cultural understanding, and inclusive leadership. Fluent in both English and Korean, Katelyn is adept at engaging diverse audiences and driving meaningful, cross-cultural conversations. Outside of her professional career, she enjoys spending time with her family, DIY skincare, global travel, and the arts, which enrich her holistic approach to both leadership and life.

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Ryan Yip

Career Coach

Enlightened Leaders Network

Ryan Yip, PhD, is a distinguished career coach and recognized authority on personal branding and career transition. His insights have been sought after on broadcast news and social media where he shares his expertise on strategies for navigating the complexities of the job market. A passionate educator, Ryan has facilitated personal branding workshops for such organizations as the Asian Business League and the SF SBA. His commitment to diversity and inclusion is evident in his work coaching employees for corporate BIPOC career fairs and contributing to an advisory group focused on reducing racial bias in hiring practices. Ryan uses a holistic approach to leadership coaching that centers on the development of communication skills, emotional intelligence, and conflict resolution to empower technical managers ascending to executive roles. Ryan has career coaching certifications from the Career Coaching Institute, LHH, and Randstad RiseSmart. He has a doctorate in Biology from Temple University.

Program Partner

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Safety of our guests is paramount to Ascend. Attendees are responsible for monitoring their own condition and agree to comply with the safety, hygiene and CDC identified pandemic level communicable illnesses (including COVID-19) guidelines established by relevant health authorities. We request that attendees not attend an event should they test positive or if they experience COVID symptoms prior to the event.

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